💼 What is the Business Manager? And how to create it easily
Meta’s Business Manager centralizes your business assets and is essential to activate a line on the WhatsApp Business API. In this guide, we’ll show you how to create one step by step.
🧩 What is the Business Manager?
It’s the platform provided by Meta to manage all your business assets in one place: pages, ad accounts, team members, and most importantly — WhatsApp Business API accounts (WABAs).
📝 Step-by-step guide to create a Business Manager
📍 1. Go to the Meta Business site:
👉 https://business.facebook.com/overview
📍 2. Click on “Create account”
You’ll be asked to log in with your personal Facebook account.
📍 3. Enter your business details:
-
Business name (e.g., Municipality of Tintina, Chattigo Argentina, etc.)
-
Your full name
-
Business email address (preferably institutional, not personal)
✅ Then click “Next”
📍 4. Enter your business information:
-
Postal address
-
City, province, postal code
-
Business phone number
🔐 Accept the terms and click “Submit”
📍 5. Confirm your email address:
Meta will send you a verification email. Click the link and you’re done ✅
Once the Business Manager (or Business Portfolio) is created, it's important to complete the “Business Information” section. A key detail there is the website: it must be active, accessible worldwide (with no geographic restrictions), and display the legal name of the company.
🎯 What to do next?
Once created, you can:
-
Verify your business (this is key if you’ll use the WhatsApp Business API)
-
Add a Facebook page
-
Add an ad account
-
Invite other users
-
Create or claim a WABA from WhatsApp Manager
🔐 Having trouble with business verification?
No worries! As an official Meta BSP, we can help you complete a simplified verification process at no extra cost.
We’ll just need a document that proves the legal status of your business (e.g., tax ID, incorporation certificate, etc.).