📌 What is remarketing?

In this article, you’ll learn what remarketing is and how to implement it on WhatsApp, with practical examples you can adapt to your business.

Remarketing is a digital marketing strategy focused on re-engaging people who have already interacted with your brand but did not complete a desired action, such as filling out a form, completing a purchase, enrolling, or booking an appointment.

WhatsApp, being a direct and personalized channel with extremely high open rates (over 90%), has become a very powerful tool for remarketing.

📲 Remarketing strategies with WhatsApp

Here are key strategies you can implement using WhatsApp (with or without automation):

1. Recovering unconverted leads
Objective: Reach out to users who started a conversation, left their data, or interacted with the bot, but did not complete the process (e.g., enrollment, quotation, purchase).

Example action:
Send a message 24–72 hours later with buttons:
👉 “Hi, are you still interested in [product/service name]? We can help you finish the process in just a few steps.”
✅ [Yes, I want to continue]
❌ [No, thanks]

2. Exclusive offers to reactivate interest
Objective: Encourage inactive or undecided users with additional benefits.

Example action:
“Hi! This month we have an exclusive scholarship for you if you resume your admission process. Would you like more details?”
✅ [I want to know more]
📆 [Schedule a call]

3. Abandoned cart or form
Objective: Detect if a user left a form or shopping cart incomplete and remind them to continue.

Example action (automated):
“Hi, we noticed you were about to finish your enrollment. Would you like to continue from where you left off?”
✅ [Yes, continue]
🆘 [I need help]

4. Post-event or post-consultation follow-ups
Objective: Follow up after events, fairs, info sessions, or consultations.

Example action:
“Thanks for attending yesterday’s session. Would you like to move forward with your admission process or resolve any pending questions?”
📌 [View programs]
📞 [Talk to an advisor]

5. Upselling and cross-selling
Objective: Offer complementary products or services to people who already purchased or enrolled.

Example:
“Congratulations on enrolling! Did you know you can complement your program with certified workshops? Here are some options 👇”
📚 [View workshops]
💬 [Talk to an advisor]

🔧 What do you need to implement WhatsApp remarketing?

• Official WhatsApp Business API platform (like Chattigo 😉)

• Segmented database with user opt-in

• Message templates (HSMs) approved by Meta to initiate conversations outside the 24-hour window

• Automated flows or bots to scale service

• Human agents available when users want personalized support

📈 Benefits of WhatsApp remarketing

✅ High open and response rates
✅ Direct and conversational communication
✅ Allows segmentation based on prior behavior
✅ Improves conversion of “cold” or undecided leads
✅ Humanizes the brand and enhances the user experience

🚀 As we can see, WhatsApp remarketing is one of the most effective ways to recover lost opportunities and turn undecided leads into real customers.